It’s fishy: Tl;dr, TikTok and reels are missing a competitive advantage.

No, you’re not similar to a goldfish

Krishleen Kaur Kohli
7 min readOct 2, 2023
Ai generated, Crayon

A series of posts on ADHD skyrocketing in the past few years, triggered me to uncover the evolution of attention spans.

ADHD is a defined by DSM-5 as a “persistent pattern of inattention and/or hyperactivity-implusivity”.

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Krishleen Kaur Kohli

Polymath at heart | Innovating at the intersections of design and behavior change Website:krishleenkaurkohli.com